About Us

Hello I'm Amanda...

I am married with 3 boys, aged 10, 6 and 14 months and they certainly keep me busy. I never realised how crazily busy (but heaps of fun) being a mum to boys could be.

Along with one of my super girlfriends, we have started an online children's store which along with running around to footy practice, cricket practice (dance in the case of my girlfriends), plus working really keeps us on our toes.

Purely4kids - Aussie mums with a passion for Australian designers! Purely4kids is the baby of two mums (we have 6 kids between us) with a passion for kids fashion. We are about kids.. We are about families.. We are about supporting each other.. We are about promoting Australian talent.. We are about Great Australian Kidswear.. We really are Purely For Kids.

While shopping can be fun, we understand that it is not always easy to get to the shops with children in tow. 

At Purely4kids we bring the shopping to you. Enjoy our unique shopping experience at any time of the day or night. Purely4kids selects only the highest quality and most adorable Australian fashion for kids and offers an exciting online shopping experience.

We are dedicated to finding local designers with a heart and talent for creating fashion for kids, from babies to young teens and every age in between. We believe that the most original and exciting designs come from boutique, local designers and that there's no substitute for creativity and a little fun when it comes to designing children's wear. It's our vision (and passion) to provide wonderfully original fashion for kids of all ages.

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