Tuesday, 19 June 2012


My children seem to see me like this.

Funny, coz I was sure I looked like this.

Anyway, I was just wondering if anyone knew why children are physically unable to put rubbish in the bin.  Do they think that grouch from sesame street is real and a green hairy monster is going to leap out at them if they approach?

Clearly, because this is how my children see me, they have no issue throwing random pieces of rubbish at mum.  The finished chip packet – here mum.  The finished sausage roll wrapper – here mum.  The apple core – here mum.  Seriously, what do I want with a half-eaten apple!!!!!!

I especially love it when my car gets to that stage where it actually smells like something has died in it.  It’s at that point that I find the half-eaten apple buried under a car seat that was obviously shoved there by a small child after one of my rants about being passed half chewed food!!  Let’s not put it in the bin when we get home people!!!

Or of course there is the mouldy squashed sandwich in the bottom of the school bag.  Don’t bother at least pretending you ate the sandwich I slaved over in the morning by throwing it the bin at school.  No, just pop it in the school bag under hats, jackets and lunchboxes.  Mum will find it eventually – and if not, the mould growing through the bag will soon give it away.

Or the wrappers strewn the bedroom, or buried under the couch, or my personal favourite, pop them onto the ceiling fan, turn the ceiling fan on and watch them fly through the air.  Yes, my boys are all class.

Do your kids see you as a rubbish bin?  Well, must go now.  I have to go and take the rubbish out.


Sunday, 17 June 2012

Four In The Bed

One of the things we love most about Purely4kids is being able to meet the fabulous women behind the brands.  How did they start their labels, what do they love about it, what do they do?

Meet the beautiful Ellie - the name behind pyjama brand Four in the Bed.

We’d love a little insight into the world of Four in the Bed.  Can you tell us a little bit about you and your family?

I live on a small farm close to the township of Deniliquin which is located on the edge of outback NSW in the southern Riverina of New South Wales, about 3 hours drive north of the Victorian border. In our busy home there is myself Ellie, my extremely patient husband Lachie, darling daughters Georgia 6 and Lucy 4, two extremely spoilt cats, Mr McGee and Mr Abbey and our wonder pony Joey!

Where does the name Four in the Bed come from?

The brand name was inspired by the nursery rhythm of the same name. It came to me one 2am morning after not being able to sleep - thanks to two extra little bodies in our bed. I thought it was the perfect name for children’s sleepwear – a name all parents could relate to one way or another.

What made you start Four in the Bed?

I started the brand in 2010 partly to get my creative brain working again after “baby mania” but mainly out of sheer frustration of not being able to find classic pyjamas and nighties made in 100% cotton for my own girls. After bouncing the idea around my girlfriends I discovered I wasn’t alone. My pre-family career was in brand management. For over 15 years I worked in various marketing positions within the cosmetics, intimate apparel and prestige homewards industries and have always had ‘the dream’ to one day have my own brand.

What is the most rewarding thing for you about your business?

The lovely letters, pictures and facebook comments from customers letting me know how much they love their purchases. It makes all the stress and long working days worth while.xx

Where does your inspiration come from?

My childhood I guess. A lot of my designs are based on memories of what I remember wearing at bedtime as a child. And my girls, my number one critics. They are constantly putting forward suggestions for prints and colour combinations.

What’s next for Four in the Bed?

Well, I have just put-to-bed (pardon the pun) Autumn Winter for next year. And like all children Four in the Bed will be growing too – with increased sizing up to a 14.

Spring Summer is well underway and won’t be far off arriving.  The range is based on the idea of letting children be children and so I have tried to create a range accordingly - whimsical butterflies, divine striped broderie anglasie nightie and camisole short sets and a hint of floral for the girls. Not forgetting the boys and their love of all things mechanical – so it’s retro aeroplane and bicycle prints, tractors and ute for those country boys in classic summer pj styles.

If you could travel to anywhere in the world, where would you go and why?

Oh Italy! I just love it. My godmother lives in Milan and I was lucky enough to visit her a few years ago. I was there for just under a month and had a quick taste of the north and south. I would love to go back and just explore slowly and soak up the culture. Bellissimo!

We hope you are as inspired by Ellie as we are.


Thursday, 7 June 2012

Do As I Say Not As I Do

Ever have one of those parenting moments where things just don’t quite go according to plan?

You know, you are in the middle of disciplining your child, you are so proud of the way you are able to articulate your words and then “wham”, it all rapidly falls apart.

Well thanks to DH I had one of those exact moments on the weekend. Master 11 Year old staggers thru the door from football looking none too pleased while grumpy looking husband follows in behind muttering under his breath.

Such a joyful looking bunch,  I had to ask what was wrong.  This sent DH into one of his rants about the “bloody kids” and the fact that they never seem to do as they are told.

The 2 older boys had apparently been spotted by the footy coach throwing cherry tomatos onto the road......hmmmm

“That’s it!!!  No more playing out on the front yard, you can’t be trusted, what if you had hit a car!!! Don’t you know how dangerous that is!!!”  and on and on raved DH.

Of course this was all met with tears and protests from the boys.....”we were only throwing them on the road, we didn’t hit any cars” blah blah blah.

After a few minutes I’d had enough and demanded that both boys sit down and listen.  I explained to them in my perfect “I mean business” voice the dangers involved with what they had done.  It was totally irrelevant whether they were throwing tomatoes directly at cars, throwing them onto the road, or simply rolling them down the driveway, what they were doing was wrong and dangerous.  Cars driving down the road would have no idea that they were small cherry tomatoes, for all they knew they could be rocks!!!!!

Scatterings of “Do you understand what I’m saying to you?” were thrown in for good measure and a final “and not only are you not allowed to play out on the front yard any more, but you have also lost your ipods for the remainder of the week”.

Yes, I had just been a responsible parent.

So, you can imagine my joy when Master 7 year old (who’s been extremely quiet through the whole chat) pipes up with “But Mum, Dad told us to throw the tomatoes on the road!"

“What do you mean your father told you to throw them on the road?  Don’t be ridiculous.  Did you not just listen to anything I just said to you!!!!”

At which point master 11 also joins in “Actually, he did Mum.  He didn’t want the tomatos dropping on the front lawn and the seeds getting in the grass so he told us to throw them onto the road”

It’s at this point that I look up to see DH slowing backing out of the room to do a quick runner outside.  What the?

Seriously, what do I even say to that one?